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Mysterious Doorways Into Foods by DuPont

A castle made of cheese, a chocolate bar and whole-grain bread compose this abstract campaign by Ogilvy & Mather New York and production studio Ars Thanea for DuPont Nutrition & Health. A visually stimulating design, its purpose is both philosophical and scientific. DuPont hopes to express to its consumers that what a food’s aesthetic is as equally important as the ingredients inside. DuPont Nutrition & Health says:

“It’s not just the physical ingredients that make food taste better and last longer, it’s the science, solver mindset, insights and knowledge that delivers value to DuPont customers, and consequently for everyday consumers.”

Their ultimate goal is to promote healthy thinking.

[via]

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